Lord Alan Sugar & The Apprentice

Lord Alan Sugar & "The Apprentice"

The smash hit BBC TV show for entrepreneurs "The Apprentice" starts a new series on Wednesday 21st March 2012.

The general format is the same as last year with 16 excitable ego-driven entrepreneurs battling it out over twelve programmes to become 'the chosen one'.

Tom Pellereau, the 32-year old bow-tie wearer with the mad inventor look, won the 2011 series and took the £250,000 prize from Lord Sugar to invest in his own business. At the time of his win, Pellereau said he had many ideas in his mind for new products and was thrilled about the opportunity to take these ideas further in partnership with Lord Sugar.

"I'm very much going to listen to him... but there will definitely be some exciting products coming shortly," said Tom.

"I am a product man in my heart," commented Lord Sugar. "I've made products and sold them to retailers. That's in my blood and that's what Tom is all about".

Appointing Tom as his new apprentice was "just a gut feeling and I've done a lot of things in my life on gut feeling."

Tom Pellereau celebrates winning "The Apprentice" 2011

Since the elation of his big win last summer, just what has Pellereau been up to then?

"Since The Apprentice final I've been working night and day to create the Stylfile Collection.
Working with Lord Sugar and benefitting from his experience in retailing, manufacturing and marketing has been invaluable" revealed Tom. (Daily Mail interview)

The StylFile Collection offers innovative new S-shaped nail files and nail buffers for women and launches nationwide on Sunday 18th March .......... coincidentally just before the start of the new series of "The Apprentice"  on Wednesday 21st March (9pm BBC One).

Karen Brady, Lord Sugar and Nick Hewer
If you're an entrepreneur and checking out "The Apprentice" for the first time (and where have you been hiding all this time?) then this is the BBC's own write up on what to expect:

"Over the course of 12 tough tasks, the 16 candidates will be whittled down until just one victor remains. Plenty of sparks are set to fly in the boardroom along the way!
Each week the budding entrepreneurs will be divided into two teams, led by designated Project Managers, that lock horns under the watchful eyes of Lord Sugar's advisors Karren Brady and Nick Hewer.
After completing each task both teams return to the boardroom to discuss their inspirational or calamitous experiences and discover which side has triumphed.
The winners will be rewarded with a luscious treat while the losing team’s Project Manager must select two colleagues to accompany them back into the boardroom. Lord Sugar will then hear their arguments and fire at least one of them from the competition.
The eventual winner of The Apprentice Series 8 will be given the opportunity to be Lord Sugar's business partner and receive an investment to the value of £250,000 founded on the basis of their winning idea".

* About Lord Alan Sugar and "The Apprentice":

Lord Alan Sugar is a British entrepreneur, media personality and political advisor. From humble origins in the East End of London Sugar now has an estimated fortune of £770m (US$1.14 billion), and was ranked 89th in the Sunday Times Rich List 2011.

In 2007, he sold his remaining interest in the consumer electronics company Amstrad, his largest and best known business venture. He has starred in the hit BBC TV series "The Apprentice" which has been broadcast annually since 2005.

To learn Lord Sugar's secrets of success, try one of these books:

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